Mercedes Benz Fashion Week

Last weekend was the infamous Mercedes Benz Fashion week which was held in Melrose Arch from Thursday to Sunday. I managed to attend  the shows on Friday evening. The show which I went for was Ruald Rheeder/Augustine.

South African designer, Ruald Rheeder is most known for his menswear collections that have been housed in various boutiques, clothing outlets and more importantly, the Young Designers Emporium. After completing high school he moved to Cape Town to start his studies and career in the fashion industry. After completing his studies he worked for a major fashion chain in the menswear buying department, and moved along to work with other major SA designers.
Ruald started his fashion career designing for various labels and designers and thereafter launched his own signature line, RUALD RHEEDER® that is available exclusively at YDE countrywide. The RUALD RHEEDER® label has gained tremendous success and popularity and has become one of the best selling men’s labels in YDE earning him “Best New Designer” Award when the line launched and more recently “The most consistently excellent performing designer” award at the 2012 YDE awards.

Hope you enjoy the pictures....

Outfit details:

Top and Skort purchased in Bangkok
Shoes @ Steve Madden
Bag @ Moschino
Necklace @ Local

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